Intelligym is dedicated to revolutionizing athletic performance through innovative cognitive training solutions. Facing challenges with inconsistent social media activity and customer acquisition, Intelligym sought Global Upscale’s expertise to transform their digital strategy.
The Need for Consistency: Building a Comprehensive Strategy
Intelligym’s digital presence was hampered by sporadic social media activity and a lack of cohesive strategy. Moreover, their sales were suffering as a result of a lack of strong promotional activities. They needed a robust approach to enhance brand visibility, engage their audience, and drive sales.
Global Upscale developed a holistic digital strategy for Intelligym, combining organic and paid media advertising to create a powerful purchase funnel. We revamped their YouTube channel, initiated a YouTube Shorts strategy, established and managed TikTok accounts, and led Google and YouTube paid acquisition campaigns with targeted landing page development. We also produced high-quality product promotions to better push various products for their hockey and soccer audiences. Additionally, we created the Intelligym Athlete and Coach Ambassador program and managed influencer campaigns with influencers having followings between 30,000 and 1 million over various platforms.
Achieving Remarkable Growth
Over several months, Intelligym’s digital presence saw exponential growth. They gained over 12,000 new followers across all social media platforms, significantly boosting brand awareness and customer engagement. The influencer campaigns played a pivotal role in attracting new customers and exposing their brand to new audiences and business opportunities. Likewise, these efforts led to an increase in their overall annual recurring revenue (ARR).
Intelligym’s journey with Global Upscale showcases the impact of a strategic and comprehensive social media approach. By leveraging various platforms and influencer partnerships, Intelligym has successfully enhanced its digital presence and continues to revolutionize athletic performance through cognitive training.
