Intelligym: Building a Digital Growth Engine for Cognitive Athletic Performance
Intelligym develops cognitive training technology for athletes and teams, a category that is scientifically compelling but commercially difficult to communicate. When they came to Global Upscale, the challenge was not the product but the pipeline. Social media activity was sporadic, promotional strategy was underdeveloped, and the brand was not converting its credibility into customers at the rate the technology deserved.
The Brief
Intelligym needed a comprehensive digital strategy that could serve two distinct audiences simultaneously: individual athletes and coaches at the consumer level, and teams and clubs at the B2B level. The approach needed to build brand awareness and re-establish their social media presence. At the same, time the goal was clearly to drive product sales and create the kind of community infrastructure that would generate sustained growth beyond any single campaign.
What We Built
Global Upscale developed and executed a full-stack digital growth strategy across twelve months. The work spanned organic content, paid acquisition, influencer partnerships, and community development. On the content side, we revamped Intelligym’s YouTube channel, launched a YouTube Shorts strategy to reach younger athletic audiences, and established and managed their TikTok presence from the ground up. High-quality product promotion content was produced specifically for their hockey and soccer verticals, tailored to the language and culture of each sport’s community.
On the paid side, we led Google and YouTube acquisition campaigns with dedicated landing page development designed to convert traffic from both consumer and team-level buyers. Moreover, we developed an influencer campaign that ran across platforms with partners ranging from 30,000 to one million followers, selected for genuine relevance to Intelligym’s athletic audiences rather than raw reach alone. The result was that the influencers drew in thousands of product views and many more leads, as well.
We also built the Intelligym Athlete and Coach Ambassador Program, recruiting over a dozen ambassadors across US states, and developed a referral program and structured pipeline that the company retained as an ongoing commercial asset beyond the engagement itself. Market penetration being one of the main goals of our engagement, this became a crowning achievement of the whole strategy and one management loved.
The Outcome
Over the twelve-month engagement, Intelligym grew its social media following by more than 15,000 across platforms, meaningfully expanding brand awareness among both individual athletes and institutional buyers. The influencer campaigns opened new audience segments and generated tangible business development opportunities. The Ambassador Program created a distributed advocacy network with built-in commercial incentive. And, the referral pipeline and infrastructure developed during the engagement became a permanent part of Intelligym’s go-to-market operation. The work demonstrated what a coordinated, multi-channel digital strategy can do for a company with strong technology and an underbuilt commercial presence and left Intelligym with systems and relationships that continued generating value long after the engagement concluded.
