Tagra BioTechnologies stands at the cutting edge of cosmetic ingredient innovation, developing groundbreaking solutions for various applications. To effectively communicate their advancements and establish a strong digital presence, Tagra BioTechnologies turned to Global Upscale for strategic guidance.
The Challenge: Communicating Innovation
Tagra BioTechnologies needed a dynamic digital strategy to highlight their innovative products and engage with their target audience. Their existing LinkedIn presence was underutilized, and their marketing messages lacked the impact needed to resonate with potential clients and partners.
Strategic Content Development
Global Upscale began by crafting a strategic content plan for LinkedIn, focusing on impactful posts that showcased Tagra’s innovative solutions. We developed marketing messages that emphasized the unique benefits and applications of their products. The goal of this work was to ensure that Tagra captured the attention of their target audience, both online and over traditional media.
In addition to LinkedIn, we expanded Tagra’s digital footprint across various social media platforms. This comprehensive approach included creating educational articles and collaborating with industry publications. Likewise, our team worked on scripts for videos to help promote their innovative products through high-quality video productions, thereby leveraging video content to demonstrate product efficacy and innovation.
Measurable Outcomes
The strategic content plan led to a significant increase in Tagra BioTechnologies’ LinkedIn performance. Their follower count doubled in several months of work and continues to grow, and engagement and impressions surged. The carefully crafted marketing messages played a crucial role in the successful launch of new products, positioning Tagra as a leader in the industry and exposing them to numerous opportunities to promote their products, which we continue to support with valuable content.
Tagra BioTechnologies’ partnership with Global Upscale highlights the importance of strategic content and marketing in enhancing digital presence. By leveraging various digital platforms, Tagra BioTechnologies continues to lead the way in cosmetic ingredient innovation.
