Launching a New Startup
At Global Upscale, we had the privilege of partnering with Finberry.ai to launch their innovative wealth management app. Our approach was holistic, covering everything from branding to UI/UX design, website development, and social media strategy. Here’s a detailed look at our journey with Finberry.ai.
Comprehensive Branding
Our journey began with a comprehensive branding practice by delving into the company’s values and unique selling points. We established a coherent visual language and created a new logo, color scheme, and brand guidelines that align with Finberry.ai’s modern take on wealth management in the digital space. The branding captured the essence of the company, resonating with their mission while conveying professionalism and reliability, thereby setting a strong foundation for all subsequent materials.
Investment Materials Development
Next, we utilized the branding to develop investment materials for the company to use as the team approached investors. To attract potential business partners, our team created visually appealing and informative documents, including pitch decks, and one-page brochures, that showcased the company’s unique and innovative approach to wealth management. These materials were crafted to communicate Finberry.ai’s value proposition effectively and explain the story behind their solution. The team was able to effectively raise investment using the documents.
Website Design, Copy, and Development
Our team then moved on to developing Finberry.ai’s website. This process involved several critical stages:
- Copy: We began the process by having our copywriters craft compelling content that communicated Finberry.ai’s mission, services, and value propositions clearly and persuasively. The content was optimized for SEO to ensure higher search engine rankings and better visibility. Once approved by the team, we moved on to implementing the text in design.
- Design: Using AdobeXD, we designed a user-friendly and visually engaging website that reflected the brand’s identity. We focused first on designing the homepage and, once approved, moved on to developing the design for another 7 inner pages. Our design team ensured that the site was not only aesthetically pleasing but also functional and easy to navigate.
- Development: After the designs were approved, finally, our developers brought the design and copy to life. They built a seamless and multi-device responsive website. We integrated advanced features such as user product screens, real-time social media uploads, and secure login portals to enhance user experience.
The website played a crucial role in Finberry.ai’s success, helping them secure investments and establish a strong online presence.
UI/UX Design for the App
Our expertise extended to the UI/UX design for Finberry.ai’s app. Carefully working with the team to understand their vision for the app and how it is supposed to be used by their target audience, we designed the entire user flow and product ecosystem, comprising over 200 screens. Our goal was to ensure an intuitive and engaging user experience that facilitates a simplified wealth management process for users. We conducted extensive user testing and incorporated feedback to refine the app’s design, ensuring it met user needs and expectations.
Social Media Strategy and Execution
When the executive team was ready to move from stealth mode to public, and further develop Finberry.ai’s online presence, we implemented a robust social media strategy. Within a few months, we helped them gain several hundred followers over LinkedIn, Facebook, and Instagram. Additionally, we positioned the founders, David and Franklin, as thought leaders in the wealth management space through targeted content and engagement on LinkedIn. Our social media efforts included:
- Content Creation: Developing engaging posts, infographics, and videos that highlight Finberry.ai’s unique offerings and industry insights. We also hosted dedicated content filming days to capture the founders’ vision on camera and to edit the content for social media.
- Community Management: Actively engaging with followers, responding to comments, and fostering a sense of community around the brand.
- Analytics and Optimization: Using social media analytics to track performance and optimize strategies for better results.
Conclusion
Our partnership with Finberry.ai demonstrates our ability to deliver comprehensive solutions that drive success. From branding and investment materials to website development, app design, and social media strategy, we provided Finberry.ai with the tools they needed to thrive in the digital wealth management space.
For more information about how Global Upscale can help your business succeed, visit our packages on our homepage.
