When ISEF approached Global Upscale, they had a basic presence on social media but lacked consistency in posting and were not utilizing video content effectively. Our mission was to transform their social media strategy to better engage their donor and alumni base to boost their fundraising efforts. The work required a multi-pronged approach to effectively grow a digital footprint and reach new donors as well as address existing donors.

The Strategy

Embracing Video Content

A key part of our strategy was to increase the use of videos. We focused on sharing compelling stories of ISEF alumni and students, highlighting their achievements and experiences. The videos showcased these success stories, showing just how ISEF aimed to help these students both financially and socially. Liekwise, videos were also edited to promote various events held by ISEF and draw more attention to their various activities.

The video system worked exceptionally well as we managed to act as a bridge between the US and Israel ISEF offices and ensure a cohesive and unified approach to content creation and dissemination. Becoming almost part of the organization, we were able to coordinate the various subject lists and filmings at a level unprecedneted in the organization. Likewise, this connection helped us to maintain a consistent brand message across different geographical locations, enhancing the overall impact of the campaigns.

Streamlined Coordination

To go even deeper on the importance of the work with the internal machinations of the ISEF organization, one of the significant challenges ISEF had before our work was coordinating between various parties within ISEF to get appropriate material to market on social media. We centralized this process, acting as the main point of contact and streamlining communications across different departments. This approach allowed us to efficiently manage the content and ensure timely posting.

Our team worked diligently to establish a robust communication framework that facilitated seamless collaboration between different stakeholders. By identifying the right points of contact within each department, we were able to streamline the workflow, minimize delays, and ensure that all content aligned with ISEF’s strategic objectives.

Standardizing the Brand’s Visual Language

To further enhance ISEF’s brand consistency across all platforms, we developed a comprehensive brand book for the organization. This brand book standardized their visual language, including logos, color schemes, typography, and overall design elements. Prior to this, ISEF did not have a unified visual identity, which led to inconsistencies in their branding across different media. With the new brand book, we ensured that every piece of content, whether for social media, video, or print, adhered to the same high standards, creating a cohesive and professional image that resonated with their audience.

Consistent Growth and Impact

Over nearly three years of collaboration, we have seen consistent growth in ISEF’s social media presence. Their follower count has increased significantly by the thousands, and they have successfully traced donations amounting to hundreds of thousands of dollars directly to their social media efforts. This success is a testament to the power of a well-executed social media strategy.

Our data-driven approach enabled us to track and analyze the performance of each campaign, making necessary adjustments to optimize results. The increase in follower engagement and the substantial rise in donations underscore the effectiveness of our tailored strategies.

Future Plans

Moving forward, Global Upscale plans to continue leveraging what works while adapting to the changing needs of ISEF and the evolving landscape of social media. Our focus will remain on delivering high-quality, engaging content that resonates with their audience and drives further growth and engagement.

By staying abreast of the latest trends and technologies in social media marketing, we aim to continuously refine our strategies to ensure that ISEF remains at the forefront of alumni engagement and fundraising success.

For more information about ISEF and their initiatives, please visit their website here.

Conclusion

ISEF’s journey with Global Upscale highlights the importance of a strategic and consistent approach to social media. By focusing on compelling storytelling, effective coordination, and standardized branding, we have helped ISEF significantly enhance their engagement and fundraising efforts, setting them up for continued success.