Jordan Kastrinsky
Jordan Kastrinsky is the Managing Partner at Global Upscale, a digital media and marketing agency. With a background spanning hi-tech, NGOs, and entrepreneurship, Jordan is passionate about driving digital transformation. Fluent in six languages, including Arabic and Hebrew, and certified in UI/UX design, Jordan leads a global team that delivers impactful branding, web design, and marketing campaigns for businesses worldwide.
Video content is an integral part of social media, and it is becoming essential for marketing products and services in nearly any industry. Audiences expect a video-first approach; many tools are available to help create quality video content without needing a full production team.
Video marketing allows teams to connect with audiences in ways once thought exclusive to larger brands. Videos can effectively showcase products, services, and brand personalities, helping to humanize your brand. They are perfect for various content types, from event recaps to educational webinars.
With so many video marketing tools available, it can be overwhelming to choose the right one. Which should you start with? Which will best suit your needs? We’ve got you covered in this guide.
Top 10 best video marketing tools
Whether you’re experienced or new to video marketing, the right tools can make all the difference. Here are some of the best video marketing tools to promote your brand online and grow your following.
- Loom
- Powtoon
- Filmora
- Vimeo Create
- Jupitrr
- Animoto
- Vyond
- iMovie
- VidIQ
- VidYard
Let’s dive into these tools one by one.
Loom is a popular screen recording tool that lets you easily capture, record, and share videos. It’s great for creating tutorials, product demos, or quick updates for your team or audience. The interface is simple and user-friendly, making it easy to record and share videos quickly. The free version includes basic editing features, while the premium plans offer additional features like custom branding and enhanced editing options.
Features you’ll love
- Screen and video recording
- Instant video sharing
- Video annotations
- Custom branding (premium)
Price: Free plan available; premium starts at $10/month
Powtoon specializes in creating animated videos and presentations, making them perfect for explainer videos or dynamic, engaging content. It lets you use characters, text, and music in your videos. Its simple drag-and-drop interface allows you to create professional-looking animations without video editing skills.
Features you’ll love
- Pre-made templates for various video styles
- Customizable animations and characters
- Integrations with popular tools (e.g., Google Drive)
- Royalty-free music
Price: Free plan available; premium starts at $19/month
Filmora is an easy-to-use video editor designed for users who want to create polished videos easily. It offers an extensive library of effects, transitions, and music tracks. The drag-and-drop feature makes it beginner-friendly. While the free version includes a watermark, the premium version removes it and unlocks more advanced tools.
Features you’ll love
- Extensive video effects and transitions
- Split-screen video
- Easy drag-and-drop functionality
- Royalty-free music library
Price: Free version available with watermark; premium starts at $39.99/year
Vimeo Create is an all-in-one online video maker designed to create professional-quality marketing videos for businesses. It includes customizable templates and branding options for marketing and social media videos. Vimeo Pro plans offer more features like high-definition (HD) video hosting and analytics.
Features you’ll love
- Customizable video templates
- Branding options for businesses
- Integration with eCommerce platforms
- Professional video hosting and analytics
Price: Free version available; premium starts at $7/month
Jupitrr is ideal for content creators looking to transform audio content, like podcasts, into engaging video clips. It offers quick, shareable video customization without needing advanced editing skills. It’s great for repurposing podcast episodes into visual formats.
Features you’ll love
- Seamless podcast-to-video conversion
- Customizable visual clips
- Social media-ready formats
- Simple and fast creation process
Price: Pricing details vary based on usage
Animoto is a cloud-based video maker designed to create stunning videos in minutes. It offers a wide variety of drag-and-drop templates and a user-friendly interface. You can create videos for social media, marketing campaigns, or personal projects. It also has features like HD exports and licensed music.
Features you’ll love
- Drag-and-drop video creation
- Customizable templates for different video styles
- Licensed music library
- High-definition video export options
Price: Free version available; premium starts at $15/month
Vyond offers a robust platform for creating professional animated videos. It’s widely used for explainer videos, training modules, and more. With drag-and-drop animation tools and customizable templates, it’s a powerful tool for creating content that stands out.
Features you’ll love
- Advanced animated video creation
- Customizable characters and scenes
- Templates for various industries
- Voice-over and lip-syncing options
Price: Premium plans start at $49/month
iMovie is a free, easy-to-use video available on macOS and iOS devices. It provides basic editing features such as transitions, titles, and background music. iMovie is perfect for beginners or anyone looking to quickly assemble a simple video without needing advanced features.
Features you’ll love
- Seamless integration with Apple devices
- Pre-made templates for quick editing
- High-definition video support
- Green screen effect
Price: Free
VidIQ is a YouTube video optimization tool that helps creators improve video ranking and reach. It provides insights into keywords, tags, and competitor analysis to help you create better-performing videos. Premium plans start at $7.50/month, offering features like SEO tools, bulk video descriptions, and real-time analytics.
Features you’ll love
- YouTube SEO optimization
- Keyword and tag recommendations
- Competitor video analysis
- Real-time video performance tracking
Price: Free version available; premium starts at $7.50/month
VidYard is a video platform for marketing, sales, and customer communication. It provides video hosting, analytics, and personalization features that help businesses engage with their audience. VidYard also allows for easy integration with various tools and platforms. Plans start at $19/month.
Features you’ll love
- Video hosting and tracking
- Advanced video personalization
- Detailed video engagement analytics
- Integration with CRM and marketing tools
Price: Free version available; premium starts at $19/month
How to Choose the Right Video Marketing Tool
When choosing the right video production tools, it is important to consider a few key factors to ensure you’re not missing any crucial aspects. Here’s a five-step framework to help you in your decision-making.
- Cost
Budget is a big consideration, especially if you’re just testing out video marketing. Tools like Loom and Jupitrr offer cost-effective solutions with essential features, so you don’t have to invest heavily upfront. They give you the flexibility to start creating videos without overextending your budget, letting you save money while exploring what works best for your brand.
- Editing Suite
The editing process can make or break your videos. Tools like Filmora and iMovie are known for their easy-to-use editing suites that streamline video production. Whether you’re a beginner or have more experience, these platforms provide simple, intuitive interfaces that help you produce high-quality videos quickly and efficiently, without needing advanced skills.
- Template Library
A diverse template library is crucial for producing professional-looking videos without starting from scratch. Vimeo Create and Animoto offer a wide range of customizable templates, perfect for aligning your videos with your brand’s voice and style. Whether you need an educational video or a product promo, these platforms make it easy to choose and tweak templates to meet your exact needs.
- Collaboration
Collaboration tools are essential for working in a team or with external contributors. Powtoon and Vyond are great for allowing multiple users to collaborate on projects. Whether you’re gathering client feedback or working alongside colleagues, these tools simplify sharing, editing, and creating cohesive content.
- Filming and Audio
High-quality filming and audio are key to producing professional videos. Tools like VidIQ help optimize video content for better performance, while VidYard provides excellent recording and video hosting solutions focusing on engagement analytics. These platforms ensure that your videos look and sound great and reach and resonate with your audience.
With so many user-friendly tools available, creating videos has never been easier. A good video can expand your audience, generate leads, and boost conversions.If you are ready to experience attention-grabbing campaigns and looking for video production services as part of your video marketing efforts, book a demo at Global Upscale today.
